Becoming one of the authoritative sources in your industry on the internet is highly valuable. If you manage to do this and make your website visitors recognize you as an authority, you’re putting yourself in a position to be an authoritative business too.
In your eyes and the eyes of your existing customers, you’re already an authority. However, to achieve this level in the eyes of the general public takes a lot of work and dedication. It’s not easy, but it is possible.
Think about some of the authoritative sources you read about on the internet. The websites you consider authoritative have managed to establish their position over years. You now see them as the most valuable source when you need some advice, information, or something to learn.
In this article we will talk about why establishing yourself as an authoritative source is valuable for your business. We will also share information on how to turn your website into an authoritative source.
Why is this valuable for the business?
Becoming an authoritative source is a great way to achieve brand awareness and a higher SEO position. Both are excellent ways to gain more traffic, more leads, more profits, and company growth.
At the same time, it costs absolutely nothing. To do it, you just need time and some writing skills. Hiring a great digital marketing company will help you with this.
MydigitalEgo‘s content writers are dedicated to creating fantastic blog posts and landing pages. These pages will significantly help your website become an online authority in your niche.
How can businesses make authoritative pages?
The main focus is on content. Let’s say you have a business in the shoe selling industry, producing high-quality leather shoes. Your customers know this, but the general public does not.
What you’re going to do is write pieces of content on various subjects. For example, you can tell everything about the leather used for making shoes to the broad public. Since you’re an expert in the field, it won’t be too much trouble for you to get deep inside the topic.
If you would like help with this, call us! We have professional content writers that will create the perfect articles for your business.
SEO vs/and authoritative content writing
SEO means search engine optimization. We talked about how this can help your business in our blog – What is SEO in Digital Marketing. It’s the best way to uplift your business and make it visible in the search engines.
However, experts on the subject claim that authoritative content can, not just help SEO, but do the job on its own. Since Google and the rest of the search engines face millions of pages offering their content, it’s impossible for the search engine crawlers to pick up the most valuable website for their visitors.
Now, Google and the rest of them are using artificially intelligent software to dig up authoritative content. Based on many factors, your website can turn into one with time.
Tips and tricks for becoming an authoritative source
People are tired of getting useless information when they are searching on the internet. They’ll search until they find something valuable. Offering authoritative content gives you the chance to shine.
Writing informative articles about your niche will show users that you know what you’re talking about. Soon, your blog posts will be shared all around the internet being quoted and linked.
Backlinks to your page are crucial for establishing dominance. The more sites quote you as the original source for some information, the more authoritative you become.
It is crucial to show your visitors that you’re an expert on the subject. There’s too much content on the internet written by people who are only trying to rank higher on the SERPs (Search Engine Results Pages) and too little actual content that is valuable for these visitors.
If you manage to establish yourself as an expert and a trustworthy authority, you have done everything. You’ve achieved what Google calls E-A-T – Expertise, Authority, Trustworthiness. It’s part of their massive search quality guideline document about posting relevant content.
Don’t expect everything to happen overnight
Becoming one of the authoritative source takes time and dedication. There are roughly 2 billion websites out there with 400 million of them active and functioning.
There are many websites that have converted consumers into brand ambassadors. They hold the online market with constant dedicated work. With hard work, you’ll become a truly authoritative source also.
Mind the other digital requirements
When you’re building a website, you don’t just leave a blank page and write what you’re an expert in. You need to polish your page, make it shine for the visitors.
Aside from the content writing, you’re going to need a skilled web designer, graphic designer, and solid IT backup. Luckily, we have everything of the above here at MDE. We can make a completely new website, set up some amazing graphics, and start working on your content.
If you already have a website, it’s best the pros of various fields to do an audit of it, and find all the potential dangers that will act as a drawback in your path to success. Site speed, size, metadata, duplicate content, crawlability, mobile-friendliness, header tags optimization, all this, matters for having a website that will easily rank on search engines. We have all these professionals in our team, ready to help you become an authoritative source.
Authority is constantly measured
Since Google found out that people are taking advantage of users’ interest in fields that they had nothing to do with, they implemented the domain authority parameter.
Now, you can actually see how authoritative you really are. According to MOZ, only three websites have a domain authority of 100. Those are Google, YouTube, and Apple. Everything these guys publish has tremendous value.
Over time, with great work and devotion, your website will become an authoritative source too. Probably not like Google or YouTube, but it is enough to reach a higher rank than the competitors in your industry.
The high ranking will get more visitors, more traffic on your website, and more customers, of course. If people turn to you when they have a question, it means that they trust you. You are their first choice when they think of shoes if we stick to the mentioned industry.
It’s a shame to waste your knowledge and expertise as a business owner. If you run a company, no one knows better about it than you do. If you’re on the market for a while, you surely know a lot about the industry.
Share this knowledge with your customers. They will surely value your experience, and you’ll profit out of their interest. Getting on the list of authoritative pages in a particular niche means you’re getting a lot of search engine attention.
That attention is transferring to traffic, which eventually leads to profits. Give us a call if you want us to do it for you. We already know what is needed.