As the e-commerce side of business continues to grow, companies must come up with new and innovative ways to communicate effectively with their customer base. It is estimated that by the year 2040 alone, 95% of purchases will be through e-commerce (NASDAQ).
Despite all the disruption the COVID-19 pandemic has had on the world, businesses are still raking in huge profits. For example, Amazon, the world’s most valuable business.
While in its inception, the social transformation was considered to be a passing fad in the business sphere by many.
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