Sustainable Marketing: Why Going Green is a Smart Move
|

Sustainable Marketing: Why Going Green is a Smart Move

Global warming is a phenomenon with record-breaking temperatures rising everyday. In his latest documentary, ‘A Life on Our Planet’, David Attenborough explains global warming in detail. A key take away is 750 billion tons of ice have melted over the last few decades. With the continuous cutting of the rain forests, the process will only…

Digital Brand Personality in a Pandemic
|

Digital Brand Personality in a Pandemic

Many business owners believe that ‘brand personality’ develops after years of existence on the market. In 99% of the cases, this is not true. Businesses need to work on building and strengthening its brand personality. During the Covid-19 pandemic, many companies struggled to maintain their brand personality and preserve their image. Other companies used this…

The Rising Demand for Digital Agency Services During Covid-19
|

The Rising Demand for Digital Agency Services During Covid-19

Imagine a world pandemic in the 90s, when most of us didn’t have the internet or smartphones. Riots would have started if lockdown happened back then. Thanks to technology, we are now covered with everything we need without leaving our homes. At the beginning of the pandemic, many businesses quickly realised the importance of online…